Snap & Seek Downtown: Find Your Way, and Win!
ALBUQUERQUE – Explore and celebrate Downtown Albuquerque’s fresh new look! The Downtown Albuquerque MainStreet and the Metropolitan Redevelopment Agency (MRA) are excited to announce Snap & Seek Downtown, a city-wide scavenger hunt to highlight the recently updated turquoise wayfinding directional maps.
The hunt kicks off on Friday, January 10th, 2025, and runs through Friday, January 17th, 2025. Join us to discover the refreshed downtown maps, win prizes, and support local businesses during the holiday season!
How to Play:
- Find all six new turquoise wayfinding maps in Downtown Albuquerque.
- Snap a selfie with each map.
- Post each photo on your personal Instagram Story and tag @dtabq.acd
- Send a direct message to Downtown Albuquerque MainStreet via Instagram (@dtabq.acd) with “Scavenger Hunt Completed!”
Participants will be entered into a drawing, where four winners will each receive a $25 DowntownABQ digital gift card that can be used at 28 Downtown businesses. Visit dtabqmainstreet.org to see the full list of participating businesses.
Details to Note:
- Participants must be 18 or older.
- Must post all 6 photos.
- Photos must be posted publicly on Instagram.
- Only one prize per participant will be awarded.
- Winners will be notified after verification of their entries.
“This scavenger hunt is all about getting out, having fun and exploring Downtown,” said Mayor Tim Keller. “It gives us a great new way to discover everything Albuquerque has to offer.”
“We’re excited to invite the community to engage with the updated wayfinding maps and experience Downtown Albuquerque’s charm,” said Interim MRA Director Terry Brunner. “This event is a fun way to explore the city and support local businesses.”
“The completion of these updated maps will provide current, updated information for Albuquerque residents and visitors while also linking to our website with a Downtown business directory and aligning Google map for easy navigation,” said DowntownABQ MainStreet Director, Danielle Schlobohm. “Be sure to use the QR code located on each map that links you to our directory! Special thanks to Downtown artist Yaudi for creating the map design.”
The scavenger hunt not only celebrates the new wayfinding maps but also encourages locals and visitors to connect with the heart of Albuquerque, discover hidden gems, and embrace the lively Downtown atmosphere. Gather your friends, start snapping, and join the celebration of Downtown Albuquerque!