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New Look on the Block

Downtown and Nob Hill program getting a Duke City makeover.

September 30, 2022

The Solid Waste Management Department’s (SWMD) partnership with the Block by Block program is getting a new look and a new name: Duke City Community Ambassadors. This comes as the program just signed a new contract with the City to continue serving Downtown and Nob Hill.

This program has been in Albuquerque since 2006, originally as part of the Downtown Action Team. Ambassadors provide cleanliness, hospitality, and outreach. They are available to answer the public’s questions and develop relationships with businesses to help curb crime and keep an extra set of eyes in the community.

“We’re glad to continue this partnership as we build unity with the community and continue to make Downtown and Nob Hill better places to be,” said Matthew Whelan, SWMD director. “Duke City Community Ambassadors are here to assist anyone who needs them.”

Albuquerque’s program had been operating under their company’s name Block by Block, despite other affiliates having their own unique monikers based on their area. But Albuquerque’s team knew it was about time for a change.

“We wanted our name to be more local, community-focused, and personalized. This new branding sets us apart and is inviting for people to be comfortable approaching an Ambassador for assistance,” said Deiandra Cole, operations manager for Duke City Community Ambassadors.

You’ll now spot Ambassadors wearing “New Mexican yellow” polos with the One Albuquerque logo on their sleeves. Their rolling trash carts are also more colorful featuring a red, white, yellow, and blue geometric design which you’ll also spot on their new trucks.

Those who come across any issues in the Nob Hill and Downtown areas can always report them via 311.