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City of Albuquerque Logo

Information about the City of Albuquerque's Logo.

One Albuquerque Brand Guidelines

Why Brand Guidelines?

The key to the value of well-known brands such as Apple, Nike, Starbucks, Target and United Way, to name a few, is that the owners/users of these brands have adhered to a strict set of guidelines for the use of their logo and other graphic standards in all communications, marketing and advertising. These guidelines, when strictly followed, result in a brand that is strong and stable, and is easily identified in the marketplace. Each and every application of the brand is a deposit in the bank of brand equity which continues to build and grow.

One Albuquerque is committed to building brand equity through the use of a consistently designed communications plan. Through the use and adherence to the graphic standards of this template, in concert with other initiatives, programs and policies, we expect One Albuquerque to achieve the top-of-mind recognition that will elevate the organization’s impact and reach to a much broader and deeper audience.

Permissible Uses of the Brand Style

One Albuquerque’s Brand Guidelines should be considered a living document and thus will change or evolve as we continue to clarify the brand attributes.

One Albuquerque’s new brand guidelines are effective beginning June 1, 2018.

For any questions you may have please contact Staci Drangmeister by email [email protected].

One Albuquerque Brand Files

City of Albuquerque Logo Guidelines

The official logo of the City of Albuquerque, N.M., is available for use in print or electronic form by any approved agency, in accordance with these guidelines. Approved styles and file formats are available.

User Agency Guidelines

User agencies shall:

  1. Maintain the high quality of the logo and safeguard the established prestige and goodwill related to the logo.
  2. Take all necessary steps, and all steps reasonably requested by the City of Albuquerque, to prevent or avoid any misuse of the logo.
  3. Avoid using the logo in any way or for any purpose, which the City of Albuquerque, in its sole discretion, determines, has or could have an adverse impact of the City of Albuquerque's reputation or interests.
  4. Agree that use of the logo by any non­City of Albuquerque agency, whether approved or non­approved, does not create a partnership or agency agreement.

Unless pre­approved by the Office of the Mayor, City of Albuquerque, user agencies shall not:

  1. Alter the logo in any way.
  2. Redesign, redraw, animate, modify, distort, or alter the proportions of the logo.
  3. Add words, images, or any other new elements to the logo.
  4. Modify the size or position relationship of any element within the logo.

Technical Guidelines

Example 1 Image of a logo example on a background in transparent opacity.

Example 2 Image of a logo example on a background with red.

  1. The logo must be displayed in its complete design as delivered.
  2. The logo must be proportionally circular in shape.
  3. The logo must be displayed in a size that provides a reasonable viewing of its design elements, such that it is recognizable within its purpose.
  4. The logo must be displayed with clear space surrounding it on all sides equal to no less than one­quarter the width of the logo, as sized.
  5. The logo must be displayed in its complete design when used in a fully opaque version.
  6. The logo may be displayed in a transparent version, upon approval, but only as a background element, or watermark. When used in this method the entire logo does not need to be displayed, but the design elements displayed must be complete, and not altered.
    See Example 1.
  7. Either the greyscale Medallion Dome or the Line Art may be used.
  8. If the greyscale Medallion Dome is used, it is preferred to be used as a PNG file or other format that will not display a white, square frame around the dome.
  9. If Line Art is used, white on a dark background or black on a light background are preferred. Using non­white or non­-black colors for the Line Art is discouraged and must be approved before use. If approved, logo must be displayed in a significantly contrasting color than the background.
    See Example 2.
  10. Logos are available with approved formatting of the Mayor's name and title displayed below the logo; this may not be altered. However, use of the Mayor's name and title displayed below the logo is not required.