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Albuquerque Rapid Transit to Host Small Business Promotion Events During Construction

The Albuquerque Rapid Transit (ART) team is encouraging local business owners to get involved with various promotional opportunities to help small businesses during the ART construction. The programs – 66 Reasons to Love Route 66 and ART Beat on the Street – will kick off when the project breaks ground in late July. 66 Reasons to Love Route 66 will feature promotions and happenings at all the participating businesses along Central Avenue from Coors to Louisiana.

They will be promoted at a section on the www.brtabq.com website, on digital billboards around town, via social media, on posters throughout the corridor and with a new digital technology Mixonium, which will be unveiled in July. Additionally, the program will feature contests and giveaways.

ART Beat on the Street will be held Thursdays in the construction corridor. Working in partnership with neighborhoods, business associations and UNM’s College of Fine Arts, the ART team will host events in different neighborhoods and encourage people to shop and dine in those neighborhoods. These will be pop-up events that will happen throughout the construction period.

“We know construction can be hard on businesses and the general public,” said Mayor Richard J. Berry. “That is why we are putting our resources and staffing to do everything possible to keep business flowing and encourage people to remember Central Avenue is always open – even during construction. So please get involved and support our local businesses.”

Businesses interested in participating in 66 Reasons to Love Route 66 and/or ART Beat on the Street should go to the Business Assistance tab at www.brtabq.com, email [email protected] or call the ART hotline at 505-398-4ART (4278).

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