Quality Web Content Checklist

Required:

• The title is specific, relevant, and uses title case (not all caps or sentence structure)
• No quotation marks or other punctuation in the title
• Do not reiterate title or contact in the body content area (Noticias)
• The appropriate audience is chosen and the content is directly relevant to the chosen audience
• The content answers the following: who, what, when, where, why, how?
• The content is written in a news release fashion with appropriate spelling, grammar, sentence structure, and paragraphs
• Content is written at an 8th grade reading level
• Content is written from the perspective of the citizen, not the department
• Effort has been made to eliminate bureaucratic speak
• Content is friendly and inviting (why should I attend this event? Convince me.)
• No previous knowledge of the department or service is assumed
• Bullets or numbered lists are used to simplify complex information
• Fonts/styles from MS Word have been removed so the style sheet works properly (Noticias tip)
• Acronyms are not used, are used as little as possible, or are spelled out entirely at least once
• Words are not unnecessarily capitalized
• Words are not in all caps, as this implies screaming
• Words are not underlined, as this implies a hyperlink
• Language is gender neutral
• There is at least one hyperlink for more information (Noticias)
• Words are hyperlinked, as opposed to the website address itself, especially for links to cabq.gov
• “Click here” or “here” are not used for hyperlinks

Highly Encouraged:

• Can a photo be added?
• Does the photo have alternative text?
• Does text flow around the image?