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Investments Pay Off at Ladera Golf Course

More than three million dollars in development at Ladera Golf Course sets new trend in gross revenue at the facility.

FOR IMMEDIATE RELEASE
May 2, 2017
CONTACT: Candace Hopkins (505) 382-8721
Investments pay off at City of Albuquerque’s Ladera Golf Course
More than three million dollars in development at Ladera Golf Course sets new trend in gross revenue at the facility.

In a city with nearly 300 days of sunshine each year, and mild winter and spring seasons, golf is a treasured pastime for Albuquerque residents. Mayor Richard J. Berry has made it a priority of his administration to provide new and updated golfing opportunities at the city’s four golf courses. An intense focus on improving Ladera Golf Course, located on Albuquerque’s Westside, has resulted in highly repaid dividends over the past five years.

Since 2010, the City of Albuquerque has invested more than 3.3 million dollars in renovations at Ladera. Four major projects included a complete overhaul of the course’s irrigation system, renovations of the cart paths on both the front and back 9 holes and a pump house upgrade, saving the city thousands of gallons of water each year.

The new irrigation system allowed employees to dramatically upgrade turf coverage at Ladera. In 2012 only about 55% of the course was turf. Today, turf coverage is at an estimated 95%. That means there are significantly fewer bare areas of the course, providing a higher density surface for golfers to enjoy. The new irrigation system is also an important part of the city’s goal to conserve water usage. The upgrades have cut that usage by an estimated 25%. Part of that efficiency comes from the ability to target specific areas of the course when needed.

The impact of these infrastructure upgrades is starting to be seen. Gross revenue is rising at Ladera. During fiscal year 2016, gross revenue was up about 4%. So far this fiscal year, gross revenue has climbed another 4%, with three months still to go. Rounds of golf are also approaching the pre-renovation numbers, with golfers on track to play an estimated 45,000 rounds by the end of this fiscal year. So far, we have seen a 6% increase in rounds in 2017 from 2016’s numbers. Green fee revenue also rose 16% from fiscal year 2015 to 2016 and is up 10% so far this year.

“As an administration, we have been committed to providing quality golf courses and facilities for the community,” said Mayor Richard J. Berry. “I asked my Chief Administrative Officer to find the best in the business to operate Ladera Golf Course. I am pleased with the city’s partnership with PGA Professional Bill Harvey, whose expertise has resulted in positive return on investment for the city.”

“I am grateful for the opportunity and support the city has given me in our pursuit of excellence here at Ladera. It’s been a team effort with me, my staff and city officials,” said PGA Professional Bill Harvey. “We appreciate the support from our passionate golfers who show up week after week to play on our exceptional course. The maintenance staff, led by Superintendent James Lucero, is working tirelessly to provide a great golfing venue. Our café and banquet manager Frank Romero has done an excellent job and is busier than ever. Ladera Golf Course looks forward to the increasingly bright future, as one of Albuquerque’s premier golf and event venues.”

As we approach the summer months, now is the perfect time to rediscover all Ladera Golf Course has to offer; 18 challenging holes of golf, including a 9 hole Executive Course, a large driving range and a beautiful banquet facility ideal for any occasion, all surrounded by enchanting views of both the Sandia Mountains and ancient volcanos.