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National Marketing Campaign Targeting Innovators Kicks Off

Firms will strategically promote Albuquerque as ideal location for entrepreneurs, creatives

May 19, 2016

ALBUQUERQUE – Following an announcement made at the Mayor’s State of the City in November 2015, two marketing firms have started work on highlighting Albuquerque as the next frontier for entrepreneurs. Two agencies selected to develop and implement a $1 million national communications and marketing campaign are holding their first planning meetings this week to outline strategies to increase awareness of Albuquerque as a vibrant center for entrepreneurship.

Albuquerque’s McKee Wallwork + Co. and New York-based Rough Draft NYC will work together to promote to entrepreneurs, creatives and small businesses Albuquerque’s multitude of positive attributes that make the city a premier place to live and to grow a business. Efforts will also advance the local culture that supports innovation, entrepreneurship and business development.

 “Albuquerque is an exciting hub of entrepreneurial activity and home to a talented workforce, a high quality of life and an attractive cost of doing business,” said Mayor Richard Berry. “We want to spread the message that Albuquerque is at the forefront of innovation-based economic development investments, entrepreneurship and business development."

The firms’ targeted outreach will include social media platforms, social media influencers, digital and print visual imagery, national newspapers and magazines, videos, etc.

“We are excited to put the City of Albuquerque in the national spotlight for innovators and entrepreneurs. We believe in aligning ourselves only with projects we’re passionate about, and our whole team is really looking forward to kicking off this partnership,” said Glenn Pajarito, co-founder of Rough Draft NYC.

McKee Wallwork and Rough Draft NYC will also collaborate with regional strategic partners in economic development and tourism marketing, including Albuquerque Economic Development and Visit Albuquerque, formerly known as Albuquerque Convention & Visitors Bureau. 

"There’s nothing closer to our hearts than promoting the city we love,” said Steve McKee, president of McKee Wallwork + Co. “We started MWC here in Albuquerque 19 years ago and wouldn't want to be anywhere else. We’re thrilled to be able to introduce other entrepreneurs and business owners to our amazing city."

The money budgeted by Mayor Richard Berry for the project will be divided between the firms. The campaign is being funded by the Economic Development Action Account (EDAct). The campaign, which is anticipated to be ongoing for the next 18 months, is being coordinated and supervised by the City’s Economic Development Department.