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Mobile Platform Launches to Assist Central Corridor Businesses

New technology makes Albuquerque’s historic Route 66 accessible to more generations

July 28, 2016

ALBUQUERQUE – The City of Albuquerque is among the first in the nation to have a “Virtual Main Street” technology that provides consumers and local businesses an interactive digital directory of establishments along its primary thoroughfare.

The visual rich media platform, which will be branded, will present listings of businesses along the Central Avenue/Historic Route 66 corridor that are easily accessible by any web browser, especially smartphones. The listings are in the form of compact multi-media “dashboards” that can contain pictures of the storefronts, links to business websites, interactive maps, restaurant menus, and various promotional materials, including videos and digital coupons. More than 400 businesses are already listed, and more are being added daily.

“Albuquerque is progressing quickly not only in our physical spaces, with $150 million in brick and mortar development happening Downtown but also in our digital environment,” said Gary Oppedahl, Director of Economic Development  “This technology is ushering in a new era for business discovery, marketing and communications, and Albuquerque is at the front of that wave.”

The program’s design will emphasize the physical experience and the historic, vintage character of being on Route 66 and will be organized into convenient product and service categories for locals as well as tourists.

Listings will initially feature businesses along the path of the Albuquerque Rapid Transit enhancements, roughly nine miles of Central Avenue. The system is intended for continued use beyond the ART construction phase and may expand to neighboring streets in the future.

“This is an enhanced, experiential version of what would have been a map, catalog and advertisement of a destination shopping district years ago. And what better place to launch it than along Central, which is on its way to becoming a magnet for younger generations who seek out walkable cities with the latest in cutting-edge technology,” said Oppedahl.

Businesses included in the program will be organized and promoted under the new banner and brand, ABQ66, conceived by Albuquerque native and former Disney Theme Park Creative Executive Marshall Monroe. The website portal for the listings,, can be accessed now.

“Global digital search and travel information systems are good for generic, fragmented tidbits, but we wanted to build a tool and virtual destination environment that features the local experience, that leverages the richness and personality and vibrancy of actually visiting a place,” said Monroe, inventor of the technology and founder of MIXONIUM Group Holdings, Inc., the New Mexico company providing the system. “Big multi-national conglomerates will never understand the special magic of local peoples, character, clusters, and culture. That’s the destination difference, and we’re delivering that element.”

“We are supporting our local businesses with a new kind of infrastructure - the digital sidewalks, curbs, and roadways of the future. And it’s an added bonus that we’re doing this with a local New Mexico startup,” Oppedahl said.