Mexico Trade Office Helps Kinesio USA Land Retail Distributor
September 9, 2015
ALBUQUERQUE - Today, the New Mexico Trade and Higher Education Center of Mexico City announced that Kinesio USA, an Albuquerque based elastic therapeutic tape manufacturer, has signed an agreement with a retail distributor in Mexico as a result of a lead that was generated for the company by the Trade Office. In May of this year, Kinesio participated on a trade mission to Mexico City led by Albuquerque Mayor Richard J. Berry and First Lady Maria Berry seeking to find distributors for their products. A customized agenda of prequalified business meetings was arranged by Margo Galvan, New Mexico’s Trade Representative to Mexico, including a meeting with RunXperts, now under contract to distribute Kinesio’s over-the-counter products to pharmacies and other retail outlets throughout Mexico.
“We opened the office last year as a resource for our world-class companies to find customers in Mexico,” said Mayor Richard J. Berry. “I hope that Kinesio’s success will encourage others to utilize this amazing asset we have in place in Mexico City.”
Kinesio USA, who recently moved its manufacturing from Asia to Albuquerque, was started in the late 1970s by Dr. Kenzo Kase. Today, Kinesio’s colors and taping patterns are frequently seen on successful Olympic and professional athletes and its unique body support tool is providing new options in rehabilitation and sports medicine in more than 90 countries worldwide.
“Anyone involved in international business knows how difficult it can be to enter new markets, but with the help of the Mexico Trade Office the process was not only simplified, it was also enjoyable,” added Karli Jenkins, Kinesio International Sales Assistant Project Manager. “We have successfully added a retail market distributor and we are expecting to have a medical market distributor under contract by the end of this month. Without the help of the Mexico Trade Office, this would have been more difficult and would have taken us much longer to accomplish.”
The New Mexico Trade and Higher Education Center of Mexico City opened its doors in the World Trade Center in August of 2014. This first of its kind partnership between the City of Albuquerque, State of New Mexico, and University of New Mexico was created to assist New Mexico companies interested in finding customers, partners, or distributors throughout the Republic of Mexico. The center also plays an important role in New Mexico’s efforts to position the state as a strategic location for Mexican foreign direct investment.
New Mexico companies interested in learning more about the Mexico City office or other available international business resources, please contact Randy Trask of the Albuquerque-Bernalillo County Trade Alliance at [email protected]