Collaborative Spirit Defines New City-ACVB Contract
February 29, 2016
ALBUQUERQUE – The City of Albuquerque and the Albuquerque Convention & Visitors Bureau (ACVB) announce completion of a new contract aimed to bring more visitors to the beautiful City of Albuquerque. The agreement, signed Thursday, not only documents a positive relationship between the City and ACVB, but it also allows the destination marketing organization to continue to promote the city as a premier location to live, work and play.
The three-year contract, which includes two one-year extensions, reflects a spirit of collaboration with a singular mission: to elevate an already successful hospitality and tourism industry.
“The City is pleased with the enthusiasm in which ACVB, a local company, entered into the contract negotiations and with the final agreement that we reached,” said Mayor Richard J. Berry. “Our hope is that this new agreement will lead to greater exposure for our incredible city, resulting in more conventions and visitors to the region and ultimately to economic development and job creation.”
Highlights of the contract include changes to the ACVB board structure and to accountability metrics. Both reflect stakeholder input to improve performance measurements moving forward.
“ACVB is very pleased to have the new contract finalized and appreciative of the City’s approach throughout the process,” said ACVB President and CEO Tania Armenta. “With the renewed and strengthened partnership, we are excited to move forward aggressively and continue contributing significant economic generation for the area.”