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APD Launches New Recruiting Campaign and Incentives

Mayor Richard J. Berry and Albuquerque Police Chief Raymond Schultz launched a new initiative Wednesday aimed to get more recruits into the police academy.

November 14, 2012

Albuquerque — Mayor Richard J. Berry and Albuquerque Police Chief Raymond Schultz launched a new initiative Wednesday aimed to get more recruits into the police academy.

As a part of the initiative, cadets who complete the academy will receive a $5,000 bonus and current city employees who successfully refer a qualified candidate will receive a $500 check. In addition, the Mayor and the Chief launched a new advertising campaign aimed to get more recruits.

"We are looking for the best and the brightest," Mayor Berry said. "We believe these new incentives will attract some of the best law enforcement recruits in our region."

Pending reforms to the State of New Mexico PERA pension plan have raised speculation that police departments around the state may have an uptick in retirements, Albuquerque included.  These incentives are intended to combat any loss of officers due to retirements.

Recently there have been several retirements within APD.  As a result, APD now has funding to reinstate the hiring bonuses and launch an advertising campaign without an adverse effect on the city budget.

The advertising campaign, "My Mommy and Daddy Are Heroes" started last week and features children of Albuquerque police officers talking about actual heroic events performed by officers. The campaign consists of four 30-second television ads airing on all four local networks, electronic billboards and a monthly print and will appear at the bottom of APD's property crime offender page in the Albuquerque Journal. The campaign cost about $30,000. The production of the commercials was done by GOV-TV with no additional cost to taxpayers.

"This campaign and these incentives will help us find exactly what we are looking for: The best men and women in our region who want to serve their community with pride," Chief Schultz said. "We have a great department and we are confident that with this next generation of officers we will continue the outstanding tradition of the Albuquerque Police Department."

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